Group News｜Fashion Reborn, Moving Upward! Giovanni 'Fashion Women Choice' New Brand Slogan Released

On May 17th, GIOVANNI, under the group company, held a grand brand upgrade launch event in Xinhui, Jiangmen.“Step into the Kuangbiao Photography Base with a Large Aperture——'The Choice of Fashionable Women' Brand Launch EventNearly 380 people, including Giovanni dealer partners from all over the country, representatives from more than ten media outlets in the building materials industry, and the Giovanni China Marketing Center team, gathered in Jiangmen Xinhui, bringing together a group of elites to jointly welcome this long-awaited wealth feast.

In 2023, everything has been fully reopened, and the order of life and production is gradually being restored, but at the same time, new opportunities and challenges are also emerging, GiovanniContinue to maintain the leading position of the top brand in the artistic coatings industry.At the same time, the number of terminal stores nationwide has exceededThree Hundred Fifty-Eight+Home, development ushers in a new opportunity.

At the beginning of the meeting,Giovanni, Italian Brand Operations OfficerMr. BlackettLanTo deliver the opening speech for this press conference, promoting the Chinese market from four aspects: cooperation, marketing, research and development, and systematization.These plans willwill promoteGiovanni's further development in the Chinese market will further enhance the position of the Giovanni brand in the minds of Chinese consumers.

We were also fortunate to have world swimming champion Ms. Tang Yi on site to participate in the brand ambassador signing ceremony with Giovanni.

At the same time,Giovannialso launched a brand newUltimate Fashion New Arrivals,Ms. Chen Jinyan, Chief Business Operations Officer of Giovanni China Marketing CenterCarried out 'Giovanni'-2023 Brand Power & New Product Launch》Keynote Speech.SheIt indicates that only the continuous upgrading of the brand image and the constant iteration of products,GiovanniOnly then can it continuously rejuvenate its vitality and keep pace with the times.

Giovanni not only invests online in brand marketing and promotionThe 7G marketing system, Baidu, 360, Jinri Toutiao, Douyin, Weibo, Kuaishou, Xiaohongshu, public accounts, and other new media open up a new landscape for partners. Moreover, in terms of product innovationContinuously introduce new ideas, bringing in innovative design concepts and advanced manufacturing technologies.onlyOnly products that truly provide consumers with home color matching space solutions can win market reputation.

In the brand operations segment,Mr. Tuo Zhitao, Chief Operating Officer of Giovanni China Marketing CenterRegarding 'Giovanni'The '2023 Annual Marketing Plan' provides a detailed explanation of strategies such as expanding market share and channel cooperation, striving for comprehensive improvement of terminal stores, focusing on a customer-first approach, and pursuing high-quality development. It is believed that in the near future,Strong hard power and full momentum to achieve continuous business growth,GiovanniHave already embarked on a newJourney.

Afterwards,Mr. Wang Junjie, Empowerment Officer of Giovanni China Marketing CenterIn the keynote speech 'The Power of Empowerment'-In 'Proactive Marketing',Using practical case studies for nationwide distributorsExplain how to do terminal marketing,HarvestArrived at everyone'sUnanimous voice,will beGiovanniBring tangible benefits to every distributor nationwide and help store performance multiply.

At the climax of the Giovanni brand launch event, faced with the unlimited potential of the Giovanni brand's future development, nearly everyone present200 distributors placed orders one after another, with the sound of orders being placed on site rising continuously, from before the meeting to the event.800 million in payments were collected on the same day, setting a new historical record.

This press conference has also prepared45 Giovanni 'Outstanding Awards' aim to recognize exemplary influence, including the Top Ten Outstanding Businesspersons Award, Outstanding Contribution Award, Most Promising Award, Craftsmanship Luban Award, and Best Use of Color Award.This45 grand prizes will be awarded to outstanding agents nationwide to learn from the excellent and to pay tribute to the outstanding distributors.

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At the Giovanni-themed dinner, Giovanni family members from all over the country gathered together to share a wonderful time. Everyone opened their hearts, released their passion, and sincerely felt Giovanni's true emotions.

Carrying a firm belief in their mission and igniting a torch woven with courage and passion, Giovanni's family, with extraordinary determination and relentless effort, continuously pursues broader goals and more distant dreams.

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